How it all Came About

In the early 90’s the MiCE Merchandise Company had its roots in sourcing and supplying incentive rewards as an administrative function of the motivation company CSA International.

This changed when it became clear that using personalised merchandise items was by far also the most cost effective way of keeping a company name or brand in the mind of an audience. By the end of 1992 the company was selling these products direct to customers rather than through the incentive company and CSA Direct was born

Over the next few years the range and scope of product being supplied carrying a corporate message or organisation’s logo increased dramatically. It grew to such an extent that commissioned projects became quite normal and China Direct was founded with 3 factories.

Now in our 22nd year we are still passionate about delivering quality branded items that reflect your objectives and hence now also have source and production facilities in the USA.

We spend many hours seeking out the latest innovations to help your company stand out from the crowd. But, perhaps our ability to listen to a brief and then to come back with suggestions drawing on the experience and skill of our dedicated teams is what separates us from the rest.

We have built a reputation as one of the leading promotional merchandise suppliers, offering branded gifts, clothing and the latest innovations to help your company stand out from the crowd.

Our expert team offers a seamless ordering process and highly creative ideas that complement your company, your objectives and your budget. Our in-house partners can also save you time and money with our exclusive online group buying service, our own print and embroidery service, storage and individual fulfilment.

With partners in the USA and China you can be sure that we are able to source and produce products across the globe, so whether you need 100 printed pads for a conference or 100,000 giveaways for an exhibition, we can help.

As part of the MiCE Partnership our team has both the expertise and resource to help you plan and fulfil your marketing programme and to maximise its impact upon your target audience.

You enjoy all the benefits of consultancy support without the associated fees! We offer cost-effective solutions, quality products and competitive pricing delivered to your deadlines and with outstanding customer support.


Our clients range from multi-national corporations, public service organisations, SME's, charitable organisations and even small clubs and schools. No customer is too big or small.

Quality Control

We look carefully at the quality of all our products at all price levels to ensure we offer the best value for money solution to reflect YOUR business, YOUR service, YOUR logo, product name or event in the best possible light.

Ethical Policy

Being aware of the growing concerns about the way goods we supply are manufactured, we believe it is becoming increasingly important in today's society for our suppliers to be transparent about their working practices. Not only to protect workers but also to protect the environment and community they work in. Our policy from day one was and still is that we will not knowingly trade with any supplier who does not comply with all laws and regulations of the countries in which they operate. The majority of the goods and materials that we supply are still manufactured in developing countries (although that is changing rapidly) therefore it is important to ensure that employees in all countries are treated fairly and legally.

We take great care to check that our merchandise comes only from reputable suppliers and we work closely with trade associations supporting their efforts to ensure that wherever possible products come from sustainable sources and from manufacturers who are acting positively to limit their carbon footprint. We actively encourage the use of recyclable and bio-degradable materials.


On a like-for-like basis we guarantee our prices against all-comers! We know our group buying power means we can offer you real value and our inclusive pricing means "hassle-free" ordering.


You can e-mail us but if it is easier please just give us a call. We want to get to know you and your preferences, so call us and one of our team will take the time to help you select the best solution for your needs. We want to help you get your message across in the most cost-effective way. If you're in a hurry just email your telephone number and a time and we'll call you back.

In House Support

We have our own in-house marketing support group available to assist you on an ad hoc or on-going implant basis.

Team members have many years marketing and hands-on experience and between them can cover many market sectors.

They understand what is needed for the most cost-effective project or campaign and can advise and offer a full "nuts to soup" solution - for all your promotional needs. They will follow through your project right to the fulfilment and ROI assessment.


If you have more than one branch, not enough storage space or wish to send out individual items then we can offer a complete handling solution. We’ll produce the materials, warehouse them and then supply them as and when required to match your demand using a sophisticated online stock and dispatch system.

Easy To Order

It is easy to order from us. Just call 01494 446677 or email with a description of the item or items of interest, and we can discuss your requirements and budget. We guarantee that you will not be disappointed.

Easy To Pay

Not got time to open an account? Don't worry for your convenience we now accept all major credit cards as well as PayPal worldwide.



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