Making the Case FOR Promotional Gifts

When compared to other forms of advertising and brand awareness exercises, personalised corporate merchandise performs exceptionally well as many “return on investment” (ROI) exercises have shown.

Corporate merchandise is used to

  • increase exposure and brand awareness at exhibitions and trade shows
  • improve direct mail response rates
  • create customer loyalty programmes
  • generate new business referrals
  • provide an incentive for staff
  • generate a motivational effect on sales channels
  • increase likelihood of repeat business
  • foster customer goodwill

    What type of results can be achieved? The Promotional Products Association carried out some research and found that;

  • 55% of respondents who received a promotional gift said they had kept it for more than 1 year
  • 76% could recall the advertisers name on promotional products they had received in the last 12 months – compare that to just 53% being able to recall the name of a single advertiser they had seen in a magazine or newspaper in the previous week!
  • 75% kept promotional gifts that were perceived to be useful especially if of a practical nature.

    CONCLUSIONS
    The conclusions drawn highlighted the fact that when compared to more conventional methods of advertising, a carefully thought out corporate merchandise programme is highly cost-effective. The results far outweigh the costs and the benefits of allocating a budget for merchandise as part of a corporate promotional plan can clearly be measured.

    ACTION
    Ask advice before you start from a professional corporate merchandise supplier that has the ability to offer more than cheap gifts.

    You need

  • support that can view your objectives and interpret them to come up with creative but practical suggestions
  • well researched and useful merchandise
  • reinforcement aids that provide a positive perception of your company
  • the ability to support you with other services like creative design, administration and fulfilment if needed

    Remember if you come up with the right idea there is often very little correlation between item cost and recipient recall. So you don’t have to spend the earth to get a result!

    And that is where we come in . . .

    The MiCE Merchandise Company 01494 446677

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